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Recommended
Editor Steve recently finished reading these two books and recommends them. The first, Klondike Playboy is an autobiography by John Boden, known in this industry as CEO of ElderIssues, Florida, and the second, Pitch Anything, by Oren Klaff is essential reading these days for anyone who has to sell new product ideas. Let's just say you won't want these techniques used against you!
And then, of course, there are the perpetual favourites that everyone in every equipment supplier company should read over and over again, by Geoffrey A Moore.
Also - Steve's add-ins for PowerPoint for Windows
And - Steve's App Store for Office (free download)
Dr D Albert and accidental viral marketing of the iPhone ECG |
| Wednesday, 08 June 2011 16:06 |
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20 minute video of a talk by Dr David Albert with 'marketing' lessons for all who want their good idea to go viral: summarised at about minute 19. And if you want to learn more about the device and to see it in action, try this 5 minute YouTube: iphone ekg in action. Heads-up thanks to David Doherty of 3GDoctor.
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