FLORA for wearable devices?

"A new platform for wearable electronics, known as the FLORA, was announced by its creators Adafruit Industries on Friday. Essentially a small, round, fabric-friendly circuit board that looks a little like a flower, the FLORA will, when ready, be launched with a variety of accessories and software. These will include, we gather, ... GPS, 3-axis accelerometer..." (Gizmag) The author speculates that it might be possible to use this to create "a shirt that tweets on your behalf if you fall down a well". How right might he be? FLORA - a platform for your wearable DIY electronics projects.