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3 Febuary edition of the Telemedicine Reporter International Edition (PDF) for download thanks to US Tele-Medicine. To be emailed when the next is released email their media dept. |
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- Burstow, Tunstall, Mears and the £14m 1% 3ML target for Birmingham (UK) (3)
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Editor Steve recently finished reading these two books and recommends them. The first, Klondike Playboy is an autobiography by John Boden, known in this industry as CEO of ElderIssues, Florida, and the second, Pitch Anything, by Oren Klaff is essential reading these days for anyone who has to sell new product ideas. Let's just say you won't want these techniques used against you!
And then, of course, there are the perpetual favourites that everyone in every equipment supplier company should read over and over again, by Geoffrey A Moore.
Also - Steve's add-ins for PowerPoint for Windows
Now text messaging for...emergency room wait times |
| Friday, 03 September 2010 14:36 |
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We sincerely hope our readers will not be availing themselves of emergency rooms (emergency departments) over this holiday and end of summer weekend...but if you do, at least in some areas in the US, hospitals are communicating their ER wait times via smartphone apps, text messaging, websites and even billboards (yes!). MetroWest Medical Center in Framingham, MA, launched an ad campaign promoting 30-minute "door-to-doc" ER service and patient volume rose 6%. In this article from HealthLeaders Media, advertising ER wait times is proposed as the healthcare marketing trend that will define 2010. We report, you decide. HealthLeaders Media. MetroWest Medical article. Hat tip to reader Bill Oravecz of WTO Associates. Steve and I wish you a safe and happy end of summer weekend! |
















