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Poor marketing hampers elderly care housing provision (UK) |
| Monday, 01 June 2009 07:21 |
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The Department of Health's Care Networks' Housing Learning and Improvement Network has published a report Marketing Extra Care Housing which concludes that "A lack of basic public relations and marketing skills amongst extra care housing providers is contributing to poor awareness of the sector...the sector should be approached as a market with favourable demographics but 'low market penetration'."
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