Telecare Aware is going from strength to strength. Consider what
our targeted and growing exposure could do for your company.

If your company is not taking advantage of Telecare Aware, here are 9 ways to make up for lost time...

Telecare Aware has a highly focused, loyal readership - people who are often at the heart of their local decision-making process. It is the main established independent source of news in this field for UK readers and one of the few media to reach them in which you can pay to advertise. The international readership is also growing, particularly in the USA (122% up since September 2009), with an audience amongst supplier companies who are using it as a source of market intelligence.

1) Free one-off postings of items in the run of Telecare Aware news stories

If you have a relevant story, this service is free as it is part of our commitment to keeping Telecare Aware loyal readers informed.

Some suppliers use this more effectively than others. Least effective is to wait until we pick up a press release or other story. More effective is if you send us your press release. It's even better if it's an embargoed copy in advance so that we can plan posting days to align with the release date. You could consider writing some special, reader-friendly copy on your website for Telecare Aware, to which I can post a link.

Although the news item postings are one-off, and therefore disappear into the archives within about two weeks as fresh stories are added, anything which helps readers remember it - and which helps me give them a better service - is to your advantage. Effective ways to do that are, for example, to offer video links or to create special offers for Telecare Aware readers.

2) Free links and paid website pages and links

Free links are likely to arise from the news item postings described in 1) above. However, the 'Useful Sites' section is, in effect, a directory of companies and organisations, split into different categories. Charities and other not-for-profit organisations have a free live (clickable) link, but suppliers and consultancies have a non-live listing.

Now that readers (and search engines) are regarding Telecare Aware as an 'authority site' (a good source of information and therefore ranking high for telecare-related searches) then live links have an intrinsic search engine value, which I currently place at GB£100 (US$160) per annum or, to save the transaction costs of yearly billing, £250 ($400) for as long as the site exists. It has been going since 2005, by the way.

More importantly, suppliers have not only a live link, but a highlighted listing and their own page on the site which they can modify whenever they wish. See this example.

Reciprocal links from sites to Telecare Aware are appreciated, but there is no obligation on anyone to do that. For a graphic and some preferred text for the link, see this page, which also explains how to add a feed of the Telecare Aware news items to your site.

3) Free publicity through Telecare Aware ‘Soapbox’ or by posting comments on news items

4) Paid advertising in the sidebar

The site supports .GIF, .JPG or .PNG images for adverts with click-through links to whatever landing page you desire. To improve loading times and bandwidth usage it is good practice to keep the file size as low as possible. Adverts that look like text also work well.

The prices below are per week, in pounds Sterling/US dollars, depending on size and placement. Value Added Tax is not applicable. Initial design and/or production help is available if required. Note: As large companies (Intel, Bosch, GE, Telefonica, and so on) seem to be incapable of spending such small amounts from their marketing budgets, we would be willing to quadruple these prices for them, on request.

4 main pages = Front page, 'Events', 'Videos' and 'What is Telecare'. Alternatively, costs can be based on the numbers of clicks or impressions.

ATTENTION: All Advertising rates will increase from September 1st, 2010. Book your future advertising now at these rates.

5) Paid advertising in the email update alerts

Although many visitors come from search results and some monitor Telecare Aware through newsfeed readers or Twitter, there is a constant trickle of people signing up to receive the email update alerts. As at 1 May 2010 the number is 993 (up 100 in the last 3 months). An analysis of the readership profile (sectors and countries) is available on request.

A simple text advert, with a link to your landing page, can be placed at the top of the alert email, before people read the update body. The number of click-throughs on these can be quite high. You can decide the number of mailings and whether the advertising appears in every mailing, alternating mailings or irregularly. It could be particularly good tied to a launch campaign. £30 ($48) per mailing, or five mailings for the price of four.

6) Sponsored Telecare Aware conference blog

7) Mailings to the 'Email Alerts' list

Many regular readers like to be alerted to new content and sign up to receive an email on Tuesdays and Fridays which lists new postings. There is one monthly slot available to email your own content to people on the list. The cost is £0.70 ($1.12) per delivered email. (At 1 May 2010 there are 993 people on the list.) The content is yours to decide, but it is preceded by this note to readers:

"To help with the cost of sending you the Telecare Aware alerts emails, you will occasionally (and no more than once a month) receive sponsored messages, such as the following. If you wish not to receive these sponsored messages, please let me know. Steve"

8) Sponsorship banners

Sponsorship banner advertising is limited to four companies at any one time and costs GB£150 (US$240) per calendar month. Three spots are currently available

The high-profile sponsor banners at the top of each page rotate at random but views average out so that each sponsor receives an equal amount of exposure. Statistics on numbers of impressions and click-throughs can be provided.

The banner size is a non-standard 500x96 pixels and should be either .jpg or .gif formats - the latter if animated. Help with banner design is available.

Payment methods

Telecare Aware visitor profile

In the month of March 2010 there were 7,233 visits from 87 different countries, visits made by 4,061 different people, 55% of whom visited twice or more. Twenty percent visited between 9 and 100 times. Between them they created a total of 14,053 page views.

46% of those 7,233 visits were from the UK, 32% from the US, and 22% from the rest of the world, predominantly Canada, Ireland, Sweden, Norway and the Netherlands. These latter figures represent an increase in visitors since September 2009 of 58% from the UK, 122% from the US and 61% from the rest of the world. 33% of the visits were direct, meaning that they were probably generated from the news alert emails.

We run Google Analytics on the site and are happy to give access to them to advertisers if they wish.

Some other services that may interest you

North American story editor Donna Cusano is an expert marketer currently available for employment or consultancy. Founding editor Steve Hards prefers to work from home but can provide online help with drafting and distributing press releases, proof reading, other editorial-related work, and PowerPoint design.

Queries or questions, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it