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Press Releases: Please Note

Unlike some other websites, we do not publish press releases per se - we publish news and may link to a press release that explains that news. Therefore, while we are pleased to receive press releases directly, and will link to them on your website, we are unlikely to report on information that we believe is not 'news' of interest to our readers. This generally means we will not be reporting on press releases containing 'announcement' material such as:

You have routinely acquired a new customer or distributor/reseller
You have redesigned your website
You are going to present, or have presented, at a conference

Please also note that press releases with 'news' that we have to unhype first, or 'studies' and 'research' which lack basic objectivity and methodology are unlikely to gain a place on the site - unless we want to use them as bad examples, which we have done from time to time.

Telecare Aware is going from strength to strength. Consider what
our targeted and growing exposure could do for your company.

If your company is not taking advantage of Telecare Aware, here are 8 ways to make up for lost time...

Telecare Aware has a highly focused, loyal readership - people who are often at the heart of their local decision-making process. It is the main established independent source of news in this field for UK readers and one of the few media to reach them in which you can pay to advertise. The international readership is also growing, particularly in the USA (122% up since September 2009), with an audience amongst supplier companies who are using it as a source of market intelligence.

1) Free one-off postings of items in the run of Telecare Aware news stories

If you have a relevant story, this service is free as it is part of our commitment to keeping Telecare Aware loyal readers informed.

Some suppliers use this more effectively than others. Least effective is to wait until we pick up a press release or other story. More effective is if you send us your press release. It's even better if it's an embargoed copy in advance so that we can plan posting days to align with the release date. You could consider writing some special, reader-friendly copy on your website for Telecare Aware, to which I can post a link.

Although the news item postings are one-off, and therefore disappear into the archives within about two weeks as fresh stories are added, anything which helps readers remember it - and which helps me give them a better service - is to your advantage. Effective ways to do that are, for example, to offer video links or to create special offers for Telecare Aware readers.

2) Free links and paid website pages

Free links are likely to arise from the news item postings described in 1) above.

There is also a directory of companies and organisations, split into different categories. In addition to the free bare-bones listing (name, website link, short description), organisations may purchase their own page in the directory, which they can modify whenever they wish, at a permanent one-off cost of GBP£200 / USD$340 / EUR€245 per annum. See this example.

Reciprocal links from sites to Telecare Aware are appreciated, but there is no obligation on anyone to do that. For a graphic and some preferred text for the link, which also explains how to add a feed of the Telecare Aware news items to your site, see this page.

3) Free publicity through Telecare Aware ‘Soapbox’ or by posting comments on news items

By contributing a suitable 'thought piece' on a topic with an element of controversy to the 'Soapbox', suppliers can add to their presence on the 'telecare scene'. We reserve the right to exert some editorial control here, to ensure that the right balance between information/opinion and self-publicity is maintained. (Besides, heavy-handed attempts at self publicity will be spotted and resented by readers.) Also, please note that we do not approve comment postings that report rumours that we cannot substantiate from other sources. It is better to email one of the editors if you want to tip them off about something.

4) Paid advertising in the sidebar

The site supports .GIF, .JPG or .PNG images for adverts with click-through links to whatever landing page you desire. To improve loading times and bandwidth usage it is good practice to keep the file size as low as possible. Adverts that look like text also work well.

The standard size for sidebar adverts is 160 x 160 pixels (see sample right) and they cost £100 / €120 / $170 per month. Value Added Tax is not applicable. Initial design and/or production help is available if required.

5) Sponsorship banners

Sponsorship banner advertising is limited to four companies at any one time and costs GB£190 (US$295) per calendar month. Two spots are currently available

The high-profile sponsor banners at the top of each page rotate at random but views average out so that each sponsor receives an equal amount of exposure. Statistics on numbers of impressions and click-throughs can be provided.

The banner size is a non-standard 500x96 pixels and should be either .jpg or .gif formats - the latter if animated. Help with banner design is available.

6) Paid advertising in the email update alerts

Although many visitors come from search results and some monitor Telecare Aware through newsfeed readers or Twitter, there is a constant trickle of people signing up to receive the email update alerts. As at January 2011 the number is 1125. Aggregated information on the recipients of the alerts emails is available on request.

A simple two-line text advert, with an additional link to your landing page, can be placed at the top of the alert email, before people read the update body. The number of click-throughs on these can be quite high. You can decide the number of mailings and whether the advertising appears in every mailing, alternating mailings or irregularly. It could be particularly good tied to a launch campaign. £38 ($59) per mailing, or five mailings for the price of four.

7) Sponsored Telecare Aware conference blog

This special and highly visible form of sponsorship advertising now has its own page. Click here.

8) Recruitment Advertising"I have used and found Telecare Aware to be a useful resource for recruitment of telecare professionals. It offers a professional and cost effective service and are able to reach the very skilled people one is looking for. I would recommend it"

Mike Orton MSc. Consultant Telecare and Assistive Technologist

See Jobs Page

Payment methods

Payments can be made by electronic bank transfer (preferred) by PayPal or by UK cheque.

Telecare Aware visitor profile

In the month of March 2010 there were 7,233 visits from 87 different countries, visits made by 4,061 different people, 55% of whom visited twice or more. Twenty percent visited between 9 and 100 times. Between them they created a total of 14,053 page views.

46% of those 7,233 visits were from the UK, 32% from the US, and 22% from the rest of the world, predominantly Canada, Ireland, Sweden, Norway and the Netherlands. These latter figures represent an increase in visitors since September 2009 of 58% from the UK, 122% from the US and 61% from the rest of the world. 33% of the visits were direct, meaning that they were probably generated from the news alert emails.

We run Google Analytics on the site and are happy to give access to them to advertisers if they wish.

Some other services that may interest you

North American story editor Donna Cusano is an expert marketer currently available for employment or consultancy. Founding editor Steve Hards prefers to work from home but can provide online help with drafting and distributing press releases, proof reading, other editorial-related work, and PowerPoint design.

Queries or questions, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it