Smart-ICE in case of emergency

The EMS Options iPhone application EMS Alert released in May (see TA report) has been rebranded under the name smart-ICE and by adopting what is becoming the most recognized ICE (In Case of Emergency) symbols in the world. The ICE symbol, developed by ICE4Safety.com helps emergency response teams spot that someone has medical information on the phone or other device they are carrying. Press release (PDF) for details.