TSA 2010: A request, and reflections on the conference |
| Thursday, 18 November 2010 22:22 |
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This report is brought to you with the support of the Telecare Services Association (accommodation) and Tynetec (travel)
 By concentrating on reporting from the exhibition floor on Tuesday and Wednesday I [editor Steve Hards] had some interesting conversations in addition to the published snippets, and these will inform commentary on future developments - just as my observation about Bosch in the UK triggered further observations about Bosch in the US from N. Americas editor, Donna Cusano.
I hope that spending my time like that will turn out to be more useful to Telecare Aware readers than reporting from the plenary and workshop sessions that I was therefore unable to attend. However, to give a flavour of what those covered, there is a list below. Request My request is to any readers who attended any of the sessions listed and who thought that particular speakers or topics were significant. This e-mail address is being protected from spambots. You need JavaScript enabled to view it and I will try to contact the speakers to ask if they will produce a short piece for Telecare Aware. Alternatively, if you have notes you'd like to share, do send them over. (I did attend one plenary session on Tuesday afternoon. It was the presentation given by ex-NHS North Yorkshire and Yorks and ex-strategic health authority Regional Telehealth Lead, Paul Rice. I went in the vain hope that as he holds a doctorate in law and medical ethics he might have addressed some of the matters raised on this site around the NHS NYY project commissioning. However, it was a totally predictable, totally bland presentation of the type that unfairly gets PowerPoint a bad name. If any readers have experienced one of those moments when you suddenly-focus-and-realise-that-you-had-drifted-off-with-your-thoughts-and-you-wonder-if-it-was-actually-the-sound-of-your-own-snoring-that-woke-you-up, then you will forgive me if I use this commentary to say 'sorry' if I disturbed people around me.) Reflections There are a few things I'd like to say after a day's reflection. First, the very small TSA team that put this together are to be congratulated on another large but, as far as I could see, smoothly run event. Second, the choice of Roy Lilley as Conference Chair (moderator for all the plenary sessions) hit just the right note. His style is not to everyone's taste, but he was approachable and you could never ignore what he was saying. In a year when one could have expected the attendees to lapse into a state of collective doom and gloom - and have forgiven them for it - he was surely part of the reason the event stayed so upbeat. Last year, the TSA was signalling that telehealth is going to be a significant topic for its members. This year the content, which should be giving telecare services much to think about, was almost all telehealth oriented. Next year, if it wants to keep up the exhibitor numbers, the TSA needs to bring in an audience that has a much higher proportion of NHS staff of all kinds, to get the message across to them. Did the event tell us something about the state of telecare and telehealth in the UK? Clearly, the supplier companies are ready and waiting for the anticipated boom in demand, but the timing of that depends on many factors - political, cultural and informational - that are outside their control. There were pleas from a number of quarters, including the conference chair, for suppliers to be more active in marketing directly to the public. However, companies that have tried it find it extremely difficult. The message is not the problem but the cost of acquiring a customer is so high that it kills the business model, whereas having health and social care professionals doing the 'selling' to clients is cost effective despite the other problems it brings.
It was great to see a number of newly designed pieces of equipment breaking out of the forms we have become used to. Chief amongst those was Tynetec's Reach and Touch hub devices of which one frequently heard "I wouldn't mind that in my own home!" One could write an essay on that response, which is significant on many levels. (See comment, too.) Smaller, lighter, sleeker, easier is clearly the way to go, but suppliers and customers are, of course, looking over their shoulder at the fast-approaching rise in the numbers of smartphones that will soon be in the hands of the end users and are considering how long a future standalone devices have. The big companies with deep pockets can afford to play a waiting game until the market and the technology trends clarify, perhaps in a year or two. Will the smaller companies be able to survive? Or will we look back later and say they played a role of softening up the market and getting the learning done before they disappeared? That would be a pity, but their boards are surely thinking about merger or other exit strategies. Aren't they? List of presentations I missed (see 'Request' above)
List of workshops I missed (see 'Request' above)
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